A person crossing a misty lake on a line of stepping stones towards the rising sun.

We start with the people who do the work.

We learn how the work is really done, put working software in front of the people doing it, and you commit in steps on what it proves.

Knowledge exists, but not at the decision.

Most regulated work is somebody deciding something: whether a batch is released, a claim is paid or an investment goes ahead. When the knowledge is hard to reach, experts become bottlenecks and skilled people spend their time gathering data instead of judging it.

In systems
The ERP on a plant, the claims or portfolio platform in a financial firm. Accurate, and not connected to each other.
In the written record
Deviations and SOPs, claim files and investment papers. The real history of the business, and almost none of it searchable.
In people’s heads
What an experienced technician, claims handler or analyst knows that a new one doesn’t.

We start from the decision, not the data.

We define the decision, who owns it, the evidence it needs and what a good outcome looks like. That tells us which data matters.

We read from the systems and records you already have, without changing them, and bring the relevant precedent and its source to the person deciding. They judge what applies. Each decision is kept with who made it and why, and linked to what happened next.

We capture what makes an expert.

Document search finds what was written down. Most of what makes an expert never was.

We use knowledge audits and the Critical Decision Method to find the cues, rules of thumb and exceptions that experts use and newcomers miss. Each one is kept with its source and limits, and reviewed by the expert and a domain owner before any system uses it. The hard cases become the test the system has to pass.

Commit in steps, each funded on evidence.

We build through the Intelligence Delivery Life Cycle. Either side can stop at any gate, and stopping early is a good result.

Design and build The Intelligence Delivery Life Cycle

  1. Scoping and Specification
  2. Controlled Trial
  3. Operational Pilot
  4. Rollout

Rollout hands the system over

The next challenge comes back

Run and improve Continuous Intelligence Operations

  1. Work
  2. Decide
  3. Record
  4. Improve

The Intelligence Delivery Life Cycle

Each phase answers one question, from ‘is this worth pursuing?’ to ‘does it run as part of how you work?’, and ends with your decision to go on, change course or stop.

How each phase works

Continuous Intelligence Operations

Continuous Intelligence Operations (CIOps) is the discipline of operating digital intelligence in live work, and improving it continuously from the evidence that work produces. It keeps a system useful and governed as processes, needs and technology change. Our team, yours or both together can run it.

How it runs once it’s live

You decide how far it goes.

A system moves up a level only on evidence from the one below, and always within limits you set.

Assist ‘Show me.’
It gathers the evidence and prepares it for a person.
Advise ‘What would you do?’
It proposes an interpretation or action for a person to review.
Act ‘Do it, and tell me.’
It carries out a defined action within limits a named owner has approved, and records it.

Many systems should stay at Assist, and that is the right answer for them.

Built for regulated, auditable work.

Whoever makes a decision, person or agent, it can be traced, explained and defended to a regulator.

Traceable
Who decided, when and on which version.
Explainable
The evidence and the reasoning.
Auditable
Every step and hand-off, in order.
Defensible
A named owner for every decision.

We get intelligence into production.

What we learned getting systems into daily work became the Intelligence Delivery Life Cycle. It is the same way of working behind these awards.

  • 2026Collaboration in BioPharmaChem AwardBioPharmaChem Impact Awards 2026For using AI to support the life sciences and pharmaceutical industries, including the Generative AI for Life Sciences Playbook
  • 2026Digital Impact of the Year AwardNational Digital Awards 2026For the national volunteer matching service we built with ALONEWith ALONE
  • 2025Best Industry Application of AIitag Excellence Awards 2025For the claims and call-summarisation systems we built with Laya HealthcareWith Laya Healthcare
  • 2025Investment in Innovation AwardFleet Transport Awards 2025For the AskJJ AI programme we built with JJ KavanaghWith JJ Kavanagh
  • 2025Best AI Project Awarditag Excellence Awards 2025One of two awards we won at the itag Excellence Awards in March 2025Brightbeam

All our awards

So tell us what you’re working on.

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