THE MODEL IS NO LONGER THE UNIT

Two years ago, the AI model you chose was based on its competence.

But now, with high levels of digital intelligence becoming abundant, you get to grind more finely.

Asking: ‘Claude, GPT, Gemini or an open alternative?’ is still a fair question. But it captures much less of the choice facing an engineering team.

And if you want to understand something of how we make our decisions, read our latest Brightbeam Perspective on Substack.